BPMA Research into UK Promotional Merchandise – 2011
It’s Been Proven – Promotional Merchandise is Fantastic Value!
Recent independent research into the UK market proves that promotional merchandise delivers a higher ROI than most other forms of advertising. New statistics show a conclusive link between promotional merchandise, branding and sales. Key findings:
On average, promotional merchandise delivers a higher ROI than most other forms of advertising
66% of respondents said they could remember the brand on a promotional product they received during the last year
79% said they were likely to do business with the company in the future
84% of respondents said that a branded promotional gift increases brand awareness
A massive 87% of recipients said they kept a promotional gift for longer than 12 months
The first ever in-depth independent national survey into the power of promotional merchandise in the UK questioned business men and women about their behavioural trends and preferences for different promotional gifts. One of the most significant findings of the survey is that promotional merchandise can deliver a higher ROI than radio and outdoor advertising and a ROI that is equal to TV and print advertising. The cost per impression however is second only to billboard advertising, but promotional merchandise has a much higher brand recall.
